Joe Griffin


Joe Griffin, CEO of TrueNorth Wealth, helps the firm deliver exceptional client service.  Joe is a results-driven leader committed to empowering a team of professionals whose work reflects accountability and success.  Under Joe’s leadership, TrueNorth has continuing growth that has accelerated year-after-year, with assets under management now totaling well over $800 million.

This growth is a by-product of the client-first mentality he has helped instill as a firm.  In an industry where the average client retention rate hovers somewhere around 75%, Joe has helped TrueNorth retain clients at a rate of near 98%.

Joe takes pride in hiring and mentoring other team members. He fosters a healthy work environment where communication is open, direct, and respectful.  Joe is intentional about when to lead from the front, when to lead from behind, and when to follow the lead of others.

In his free time, Joe serves on the Ouelessebougou Alliance Board, an organization devoted to transforming the quality of life in West Africa. Joe loves camping, boating, mountain biking, and simply being outdoors. Most of all, Joe loves spending time with his wife and three children.